Perceptions® is a Christian radio outreach tool created by Durham, Inc. in 1972, to help churches reach the unchurched through the power of broadcast media. It is our only business. Churches benefiting from this dynamic program now stretch from Lincoln, Nebraska to Amarilo, Texas and from Greensboro, South Carolina to Oklahoma City, Oklahoma and throughout the United States. The program has even received praise from the Associated Press in an article written and published nationally in July, 2001. If your church is poised for growth and has a strong desire to reach the unchurched, Perceptions is the answer.

Perceptions offers specific steps for using spot radio to boost church membership with seekers and reach the unchurched through the power of broadcast media. Our powerful outreach balances secular, local radio with your evangelistic message.